A Bathing Ape’ is from an old Japanese proverb ” A bathing ape in lukewarm water” which is about the spoiled children in the younger generation. The whole brand name is a gentle satire at all the young kids who are spoilt and can afford their clothes.
“As humans, we waste the shit out of our words. It’s sad. We use words like “awesome” and “wonderful” like they’re candy. It was awesome? Really? It inspired awe? It was wonderful? Are you serious? It was full of wonder? You use the word “amazing” to describe a goddamn sandwich at Wendy’s. What’s going to happen on your wedding day, or when your first child is born? How will you describe it? You already wasted “amazing” on a fucking sandwich.”—Louis C.K (via exoticwild)